Not many automobiles claim the pedigree or style of Jaguar: the sleek lines…the racing heritage…the scores of burled walnut on the dashboard…the way it looks like a long, fat metallic penis. Hell, their cars are so highly regarded there are TWO ways to pronounce their name: Jag-Wahr (for the unenlightened) and Jag-U-Ar (for the pedants…or the British). Yes, the British claim Jaguar as their own and they may or may not have to right to do so. And we’re not sure they’ll want to keep claiming it after we analyze the potential gayness of the brand. Let us now explore these critically important topics.
Company History
The company was founded by Sir William Lyons in 1922 [Sir William…so wonderfully BRITISH!]. However, the name “Jaguar” did not appear on a car until 1935. Sir William’s original company name choice? The Swallow Sidecar Company. Rumor has it that Sir Billy chose that name because “The Spit Sidecar Company” sounded far too vulgar for civilized transportation.
After several decades as a prominent British luxury brand, Ford Motors purchased Jaguar in 1989. Ford flipped the brand to Indian car conglomerate Tata Motors late last year, where it is operated as part of Jaguar Land Rover Group. Repeated calls to Tata Motors executives produced heated denials that the Group name is a clever synonym for cruising.
The Namesake
The feline inspiration for the car brand is one of the most intriguing creatures in nature. Don’t believe me? Just ask the foremost British historical zoological expert on the jaguar. His name? Oh, dear readers, we kid you not: Reginald Pocock. At this point, the column is basically writing itself.
So, back to the cat. In stature, the jaguar has a well-defined and powerfully-built body. It is renowned for its stalk-and-ambush nature, with a jaw so powerful it can bite directly through the skull of its prey to deliver a fatal blow to the brain. Muscular? Predatory? Bitchy?!? Yup, the jaguar seems pretty frickin’ gay to us. Need more info: Male jaguars reach sexual maturity by the age of four and jaguar adults generally meet only to mate. Throw in some ecstasy and a dance club bathroom and you’ve got the Animal Planet version of Friday night in Chelsea. And that’s without even inviting Pocock to the party.
At this point, would it be sheer overkill to mention that the jaguar is strict carnivore, feeding only on meat? Perhaps. However, we will mention that they use feces to mark their territory, but only because the word “feces” makes us laugh.
Bonus fact: The jaguar is a national symbol of Brazil. In fact, Brazilians believed the fat of the cat would give them courage, as if it were some sort of magical lubricant. And just what did they do with this Houdinian flab? They rubbed it onto the body of young boys to make them strong and protect them against “evil”. The only evil we see here is how the Sunday Style Section in Noticias de Brazil could get away with the headline “CAT BLUBBER: SATAN’S KRYPTONITE”. Shoddy state-run newspapers!
Oh, and did we mention the producers of Seussical: the Musical 2 have already contacted us to license “the fat of the cat”? Hell, we think we should win a Pulitzer just for using “Houdini” as an adjective.
The Cars
Let’s face it; Jaguars generally look like mechanical penises with shiny paint jobs. If that’s not bad enough, the manufacturer then places a sterling silver Jaguar emblem on the hood which, in turn, looks like a small, sterling silver penis. That’s penis on penis, people. We haven’t taken Statistics in a while, but Penis2 (that’s “Penis-Squared”) strikes us as kinda un-straight.
Plus, there are two types of hood ornaments for the Jag: the aforementioned silver pee-pee (the “Leaper”) and a flat, round badge with a picture of a roaring cat-head (the “Growler”). Growling? Leaping? Sounds remarkably like pre-naptime activity at Nathan Lane’s house. Hey Nathan… how come we never get invited back?
And phallics aside, it’s just too damn easy to call the car Faguar…I mean, Fag-U-Ar [God, you Brits can make anything sound haughty].
The Final Analysis:
BRITISH
Pip, Pip, Cheeri-NO. The brand lost its Britishness long ago.
GAY
Nope. Despite the overwhelming evidence to the contrary, these cars get too many straight (albeit undeserving) men girlie action. And, hey, at least it’s not called a Hummer.
ELTON
Baby, you can drive my car.
-Sir Martin Beaverton















